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Hot News from The Ultimate Pet Show
Sunday Express signs up as national media sponsor
HOT NEWS FROM THE ULTIMATE PET SHOW
It may be cold outside, but things are really hotting up here at the Ultimate Pet Show! Here are some of our latest news highlights......
Express-ing Support for UPS 09!
Leading weekly newspaper, The Sunday Express, has signed up as the national media partner for the Ultimate Pet Show 2009. Renowned for its pet related stories, the Sunday Express has teamed up with UPS 09 to celebrate the nation's love of animals. As part of the partnership, The Sunday Express will be reporting on the exciting features and activities at the show, including agility displays, meet the pet areas, celebrity appearances and the topical and entertaining seminars taking place on the Jollyes Lifestage at the show.
Announcing the relationship, Nicole Cooper, Show Director of the Ultimate Pet Show said "We are really excited to have such a prestigious national paper as our media partner. This is brilliant news for the Ultimate Pet Show and it will be thrilling to see coverage about the show in the paper! We're sure that readers of the Sunday Express will enjoy hearing about all that's on offer for pet lovers of all kinds of pets at the NEC this May!"
Petplan, the largest provider of animal health insurance in the world, has joined the growing list of Ultimate Pet Show feature sponsors. Established more than 30 years ago, Petplan is part of Allianz Insurance, one of the largest general insurers in the UK. Petplan is sponsoring the Animal Action feature area at UPS 09, where show activities will include agility demonstrations, grooming displays, kiddykhana competitions and lots more exciting live action!
Other feature sponsors at UPS 09 include Jollyes Petfood Superstores who are sponsoring the main seminar and events stage at the show (the Jollyes Lifestage), James Wellbeloved who is sponsoring the show café (the James Wellbeloved Naturally Healthy Café) and Mr Johnson's (rabbit and small pet foods) who is sponsoring the Meet the Pets area.
The UPS 09 visitor ticket hotline is now live and such is the excitement amongst British pet lovers about the show that tickets are already being purchased, before the main promotional campaign for the event has even been launched! Over 300,000 visitor leaflets will be in circulation over the next few weeks and the extensive visitor campaign also features billboards and posters, national, regional and consumer press promotion including Heart FM and the Trinity Media Group, and of course promotion via the event's sponsors and supporters (including leading pet care charities, PDSA, the Dogs Trust, the Blue Cross who are charity feature partners at the event).
The campaign also includes promotion by the NEC itself to visitors of other relevant events held there. "Being at the NEC gives us a great opportunity to promote the Ultimate Pet Show to visitors who attend other pet related and family orientated events at the venue. We have an extensive marketing plan in place ready to kick off fully next month - the NEC is such an accessible venue, we're looking forward to spreading the word about UPS 09 to pet lovers far and wide!" said Nicole Cooper.
A Star Sponsorship Opportunity
A nationwide search to find "Britain's Most Talented Pet" is just one of the many exciting activities taking place alongside the Ultimate Pet Show 09.Dogs that dance, horses that sing and piano-playing pussycats will have the chance to showcase their unique talents with a group of finalists, pets with real star quality, appearing on the Jollyes Lifestage at the show on Monday 4th May. Their pet-tastic skills will be judged by a special panel of industry experts, including TV vet and founder of thepet.net Marc Abraham and a celebrity judge. The winner will be crowned with the prestigious title of "Britain's Most Talented Pet"!
Sponsorship opportunities for this unique and exciting competition are available - email helen.shiers@ultimatepetshow.co.uk to find out more. Other sponsorship opportunities are also available including the show goodie bags, the show guide and onsite branding of features and other show areas, just drop Helen an email (or call 07940 432053) to register your interest.
For details of all of the competitions, features and special events taking place as part of the show, visit www.ultimatepetshow.co.uk.
The Ultimate Pet Show offers a great opportunity to showcase your products within some of the fun-filled features at the show. With an exciting array of features and a daily schedule of special events there's something for pet lovers of all kinds of pets on offer at the event - whether they are crazy about cute and cuddly companions or they prefer the more weird and wonderful varieties!
We are currently seeking products to be showcased in the fashion shows which will be taking place twice a day on the Jollyes Lifestage (the main seminar and events stage within the event). The emphasis is on showcasing items of animal-themed or animal related clothing and accessories (either fun fashions or practical items of outdoor wear etc) for pet lovers of all ages. If you have items that would be suitable, please email helen.shiers@ultimatepetshow.co.uk with details. Don't miss this unique event!Take part in the Ultimate Pet Show 09 and promote your products or services to thousands of pet lovers!
UPS 09 offers you an unmissable opportunity to attract new customers, as well as getting valuable face-to-face feedback and repeat sales from your existing customers. Within the current economic climate it is more important than ever for companies to promote themselves and make sure their products are at the forefront of pet owners'minds when it comes to making a purchase. The Ultimate Pet Show 09 is the perfect platform to use for this.It's not too late to take part in what promises to be a fantastically exciting event! But don't leave it any longer, otherwise you could miss out on some of the pre-show publicity that other exhibitors and sponsors will benefit from!
To discuss your space requirements or sponsorship opportunities call Katy Welsh on 01452 849410 (email katy.welsh@ultimatepetshow.co.uk).
Don't delay - book today!!
Here's what some of our other supporters have to say about the show:
"We're delighted to be associated with the Ultimate Pet Show. As the first dedicated consumer pet show, we see this event as the perfect opportunity to communicate face-to-face with our existing customers as well as attracting new ones. The healthy eating message is getting through, and it's good to know that your dog, cat or even ferret can also enjoy an additive free diet that tastes great. The creation of the James Wellbeloved Healthy Café allows us to communicate our nutritional message in a fun and engaging way", says Peter Lancaster, Marketing Director, James Wellbeloved
Rob McIntyre, Managing Director of Jollyes, "We're really excited to be involved! The ‘Ultimate Pet Show' offers a great platform to raise our profile amongst UK pet lovers."
"Sponsoring this key event gives us a unique opportunity to meet the growing number of new and our many existing customers across the country and find out what they like about the Mr. Johnson's range of pet foods." Nigel Bateson, Sales and Marketing Manager, Mr Johnson's
Hilary Nelson, PDSA Marketing Manager, "PDSA welcomes the opportunity to be involved in this exciting new event with responsible pet ownership as its central theme. A key part of PDSA's mission is helping people ensure their pets lead active, happy and healthy lives. We look forward to meeting lots of pet owners at the NEC in May." "Horse + Pony magazine readers are passionate about all animals, not just horses and ponies, and ‘The Ultimate Pet Show' will see them getting the opportunity to find out about the care of all different pets." Sarah Whittington, Editor of Horse + Pony
website: www.ultimatepetshow.co.uk